A wave of Indian skincare companies has emerged, offering similar high-quality ingredients as The Ordinary

The Ordinary took the skincare world by storm with its focus on single-ingredient serums and affordable pricing. But in recent years, a wave of Indian skincare companies has emerged, offering similar philosophies and high-quality ingredients. So, with so many choices, why should you reach for The Ordinary? In the crowded world of skincare, navigating a sea of serums and moisturizers can be bewildering. The Ordinary, a brand known for its stripped-down approach and affordable prices, has taken the industry by storm. Why not support our Indian skincare companies if they are providing the same range of products at affordable prices and the same quality?

We’ll dig more into these brand philosophies, hero products, and unique strengths to help you decide which brand best suits your skincare needs and preferences.

Understanding Brand Philosophies

Each skincare brand has a distinct philosophy that shapes its product development and marketing strategy. Here’s a glimpse into the core values of these brands:

Brand	Philosophy
Plum	Natural, vegan, effective
Minimalist	Science-backed, no-frills approach
Dot & Key	Clinically-tested solutions for specific concerns
The Derma Co.	Dermatologist-developed, results-oriented
Dr. Sheth’s	Science meets Ayurveda for Indian skin
Foxtale	Sustainable, cruelty-free skincare essentials
Re’equil	Bio-engineered, results-driven formulas

Hero Products and Unique Strengths

Now, let’s look at some of these brands’ hero products and the strengths they bring to the table compared to The Ordinary:

Brand	Hero Products	Strengths Compared to The Ordinary	Considerations
Plum	Green Tea Alcohol-Free Toner, Grape Seed & Vitamin E Oil	Fun, playful packaging, focus on natural ingredients	Availability might be limited outside India
Minimalist	2% Salicylic Acid + LHA Face Cleanser, 10% Niacinamide Face Serum	Affordable, high concentration of active ingredients	Limited product range, some may find fragrance strong
Dot & Key	Cica Calming Serum, Hyaluronic Acid + Vitamin C Serum	Targeted solutions, gentle formulas	Price point might be slightly higher than some
The Derma Co.	AHA Glow Serum, 10% Azelaic Acid Cream	Medical-grade expertise, innovative ingredients	Packaging can be less user-friendly
Dr. Sheth’s	Ceramide + Hyaluronic Acid Moisturizer, Cica + Oat Cleansing Milk	Formulated for Indian climate and concerns, focus on calming ingredients	The price point might be slightly higher than some
Foxtale	No-Sebum Clear Skin Serum, Vitamin C + E + Ferulic Acid Serum	Eco-conscious packaging, antioxidant focus	Availability might be limited in some regions
Re’equil	Oil Free Hydrating Gel, BHA Pore Minimizing Toner	Innovative ingredients, effective for oily and acne-prone skin	Fragrance might not be suitable for everyone

Why Consider Alternatives to The Ordinary?

While The Ordinary offers a compelling value proposition, there are reasons to consider exploring other Indian skincare companies:

Focus on Natural Ingredients: If you prioritize natural and botanical ingredients, brands like Plum and Dr. Sheth’s might be a better fit.
Targeted Solutions: Dot & Key and The Derma Co. specialize in addressing specific skincare concerns, offering a more curated approach.
Formulated for Indian Skin: Dr. Sheth’s and Re’equil take into account the unique challenges of Indian skin, such as pollution and humidity.
Sustainable Practices: Foxtale prioritizes eco-conscious packaging and formulations, which may resonate with environmentally conscious consumers.

Plum:

Known for its focus on natural ingredients and gentle formulas, Plum offers a wide range of products catering to various skin types and concerns. Their hero ingredient is the Kakadu plum, a potent source of Vitamin C.