I am proudly over 38, soon to be 40, and know many things about makeup that I adapt for my mature skin so that my overall look is more youthful and fresher. As we gracefully age, our makeup needs to evolve. Aging doesn’t mean stopping looking beautiful or questioning your makeup choices. If we are aging, can’t we age beautifully? Aging is a natural and beautiful process, but we still live in a world where we get the most advice on how to prevent aging rather than accepting it gracefully. While growing up from our 20s to 40s our makeup requirements change from adopting makeup techniques that fit our changing complexion and skin types. Makeup for mature women over 40 requires a lot of strategic placements and mindfulness.
For those over 40, understanding the nuances of makeup application becomes crucial. Keep reading to see these 12 essential makeup tips tailored for the fabulous over-40s.
1. Include serums that boost moisture and plumpness:
As we age, the skin starts losing its moisture and suppleness. Therefore, it’s important to ensure that it is moisturized well. Dedicate time in your daily skincare routine to ensuring that the under-eye area is sufficiently moisturized. Serums enriched with hydrating ingredients like hyaluronic acid and vitamin C can work wonders for skin over 30s and 40s. They restore moisture, and plumpness, and impart a youthful glow, creating the perfect skin for flawless makeup application.
2. Hydrate your lips:
Combatting dry, chapped lips is a must. Opt for nourishing lip balms or treatments infused with shea butter or coconut oil to keep your lips soft and supple, ensuring your lipstick glides on seamlessly. You can also exfoliate your lips once a week or 10 days.
3. Primers for hydration and smoothness:
Before jumping to foundations and concealers, priming your skin is the most neglected part of the makeup routine. Invest in mattifying yet hydrating primers that not only blur imperfections but also provide a smooth base for your makeup. Look for primers containing ingredients like glycerin or squalane to lock in moisture and extend makeup longevity.
4. Thin layers of foundations:
Heavy foundations can settle into fine lines and accentuate wrinkles. Instead, opt for lightweight, buildable formulas. Apply thin layers using your fingers as fingers absorb less and give you more coverage with less quantity. Just focus on areas that require coverage while allowing your skin to breathe.
Pro tip: Skip heavy foundations and use skin tints instead!
5. Avoid heavy contours:
Subtle sculpting can define facial features without looking overly dramatic. Stick to cream contours in shades close to your natural skin tone, gently blending for a soft, natural-looking contour.
Pro tip: Rather than applying a full face of foundation and then contouring over it which might look cakey, use a dark-colored foundation as it has skin-like coverage. Here you keep it in one layer and still give it dimension.
6. Mix correctors with concealers:
To hide those stubborn dark circles and pigmentation, you need a layer of correction before concealer. Again, that is too many layers. Instead, what you can do is you can mix your corrector with concealer Concealers alone may not fully camouflage dark circles or age spots. It instantly corrects, conceals, and brightens up the area.
7. Invest in cream or liquid blushes:
Cream or liquid blushes impart a youthful, dewy glow to mature skin. Opt for shades like muted rose or corals that complement your skin tone and blend seamlessly. The Blush application can change the look of the face from drooping to lifted. For most women, skin tends to get drier as we mature, so using cream products with more moisture is a plus. It’s easy to start with a small dab and gradually build to a soft, light color.
8. Strategic powder placement:
Steer clear of heavy, matte powders that can settle into fine lines. Instead, opt for translucent powders to set makeup without dulling your complexion. Lightly dust over the T-zone to control shine while maintaining a natural radiance. Apply powders strategically to avoid enhancing your fine lines and wrinkles more.
9. Avoid black eyeshadows, use browns instead:
We generally give up liners as we age because it’s so difficult to apply wing liners so precisely when you can’t see like you used to. But that doesn’t mean you can’t apply eyeliners. Go for soft brown eyeshadows to line your eyes with an angular brush. You don’t need precision like when you put black liners. Black eyeshadows can appear harsh on mature eyes, emphasizing creases and making them appear smaller.
10. Never skip mascara:
A few coats of mascara can instantly open up your eyes, making them appear brighter and more youthful. Choose lengthening or volumizing formulas to enhance your lashes without clumping or flaking. Skip those lashes when you can get the same effect with the mascaras without the heavy-weight lashes.
11. Cream lipsticks instead of liquid mattes:
Overlooking vibrant lipstick shades with luminosity can be a missed opportunity. Choosing colors with both vibrancy and shine not only enhances your lips but also keeps them hydrated. Opting for brighter hues with a touch of sheen not only adds a youthful pop of color but also ensures your lips stay moisturized and radiant throughout the day. Matte lipsticks can accentuate lip lines and appear dry on mature lips. Opt for creamy formulas enriched with moisturizing ingredients like shea butter or jojoba oil for comfortable, hydrating wear.
12. Fill in your eyebrows:
As we grew, we stopped getting our eyebrows done from the salon. We most likely neat it by ourselves without plucking too much. But we need to fill in those sparse areas for a more defined look. Go for browns instead of blacks to fill in your eyebrows strategically without making it harsh.
Makeup for Mature Women is as simple as for young women. Navigating through the vast array of products offered by makeup companies can be overwhelming and confusing. To ease the process, consider requesting samples at makeup counters. Ask for assistance from someone around your age, as they may share similar skin concerns and can suggest products tailored to address them effectively. Beautyspade cheers you up to age gracefully with full confidence.
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