Let’s learn about liquid and cream eyeshadows…

Liquid eyeshadow is a game changer if applied correctly. They offer a bold, rich color with a smooth, extra high-impact finish. Whether you’re a professional makeup artist or a beauty beginner, liquid eyeshadow is one thing that can make your life easy. Professional makeup artists spend years learning the art of blending eyeshadow. Liquid eyeshadows are easy to use and provide impactful eye looks that can be bold and subtle. They come in various formulas to suit your occasion. Whether you want to attend a special occasion or go to the office, you have numerous options.

How Liquid Eyeshadow Emerges in the Industry

It is a relatively recent innovation in the world of makeup. Unlike traditional powder eyeshadows, which have been used since the time of the ancient Egyptians, liquid eyeshadows entered the beauty scene in the early 2000s, popularized by makeup brands seeking to provide a more dynamic, easy-to-use alternative to powders and creams. The rise of liquid eyeshadows was partly influenced by the increasing demand for long-lasting and transfer-resistant formulas, as well as the trend for vibrant and metallic finishes that are difficult to achieve with powder alone.

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While liquid eyeshadows were initially targeted toward makeup professionals due to their highly pigmented formulas and unique application techniques, their easy-to-use nature quickly won over everyday makeup users. Today, liquid eyeshadows are available in a wide range of finishes—from matte to shimmer and glitter—and are lauded for their ability to deliver intense color payoff with minimal effort.

How to Apply Liquid Eyeshadow Like a Pro

The key to applying liquid eyeshadow is mastering control over the product and understanding how to blend and layer it to create seamless, eye-catching looks. Here’s a step-by-step guide:

Start with a Thin Layer: A common mistake many beginners make is applying too much product at once. Liquid eyeshadows are highly pigmented, so a little goes a long way. Start by using the applicator to dot a small product onto your lid. If your eyeshadow comes with a doe-foot applicator, gently swipe it across your lid in a thin layer. The goal is to build the intensity gradually. Remember it’s easy to add more than remove excess.
Blend, Blend, Blend: Use a clean, synthetic eyeshadow brush or your finger to gently blend out the edges of the product. Work quickly, as liquid eyeshadow tends to set faster than powder formulas.
Layer for Intensity: For a more intense look, especially when using metallic or glitter formulas, you’ll want to layer the liquid eyeshadow. Allow the first layer to dry completely before adding another to avoid patchiness. Depending on the look you’re going for, you can blend each layer out for a more subtle effect, or leave it as is for high-impact color.
Lock It In: While many liquid eyeshadows are designed to be long-wearing, it’s always a good idea to set your look with a setting spray, especially if you have oily lids or plan to wear your makeup for extended periods.
Mix and Match: One of the advantages of liquid eyeshadow is its versatility. Feel free to mix shades for a custom look, or layer a glittery liquid shadow over a matte one for added dimension.

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Types of Liquid Eyeshadows

There are several types of liquid eyeshadows on the market, each offering a different finish and texture. Knowing which one to use can make all the difference in achieving the look you want. Liquid eyeshadow, especially with new formulations whether matte, chrome, holographic, or glitter finishes, are high on pigmentation which is an expressive tool for experimenting with different shades and effects. Typically made of silicone creams or gels infused with reflective pigments or fine glitter particles, liquid eyeshadow doesn’t require a primer, as that could interfere with its adhesion.

Matte Liquid Eyeshadow

Matte liquid eyeshadows are perfect for creating a sophisticated, soft look. These formulas have a smooth, velvety finish with no shimmer or sparkle. They are ideal for daytime looks, as well as for creating a base layer for more complex eyeshadow designs. Makeup artists love to use neutral shades as a base, liquid eyeshadow enhances the vibrancy of colorful powder shadows layered on top while also boosting their longevity.

Metallic or Chrome Liquid Eyeshadow

If you’re aiming for a bold, high-shine look, metallic liquid eyeshadows are your best friend. These formulas are infused with finely milled metallic pigments that create a reflective, chrome-like finish. They’re perfect for making a statement on a night out or when you want your eyes to be the focal point of your makeup.

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Glitter Liquid Eyeshadow

Glitter-liquid eyeshadows add a touch of glam and are reserved for more dramatic looks. These formulas are packed with fine glitter particles suspended in a clear or colored base. While they’re incredibly eye-catching, they can be tricky to apply evenly, so practice is key.