The latest buzzword in beauty isn’t about going bold or over-the-top. Instead, it’s all about being very demure, very mindful. This trend takes us back to the basics, where makeup enhances rather than conceals, prioritizing subtlety, intention, and a more pared-back approach to beauty. Think of it as makeup that speaks softly yet leaves an impression—a perfect blend of elegance and effortlessness.
The phrase gained popularity after creator Jools Lebron posted a video on TikTok where she described her makeup look for work. Her simple, refined approach struck a chord with viewers, inspiring many to adopt a similar “very demure, very mindful” style that emphasizes elegance and subtlety.
The “very demure, very mindful‘” makeup style is all about minimalism and sophistication. It moves away from bold shades and experimental creativity, embracing a more natural, subtle, yet glamorous vibe. When applying this trend, opt for colors that complement your natural features, aiming for a soft, well-blended look with no trace of drama. This approach is ideal for daily wear, professional settings, or casual outings. It promotes a sense of awareness and confidence, allowing you to present the best version of yourself—polished, presentable, and refined. By setting aside bold, bright looks for special occasions, this trend encourages you to navigate your everyday life with a soft, crisp, and effortlessly elegant appearance.
Here are a few products from lip tints to mascaras, we assure you these products will help you achieve that “very demure very mindful” look effortlessly.…
#1. Tinted Moisturizers/Concealers
A heavy, full-coverage foundation has its place, but for this trend, sheer, breathable coverage is essential. Tinted moisturizers or even concealers give you a naturally radiant complexion while letting your skin breathe. They offer a delicate glow without masking your natural features.
Try:
- M.A.C Strobe Dewy Skin Tint
- Too Faced Born This Way Ethereal Light-Illuminating Smoothing Concealer
- Smashbox Halo Healthy Glow All-In-One Tinted Moisturizer
- Fenty Beauty We’Re Even Hydrating Longwear Concealer
#2. Cream Blush:
For a fresh-faced look, powder blushes can sometimes feel a bit too matte. Cream blushes blend seamlessly into the skin, offering a lit-from-within look with a dewy finish. The key is to opt for natural shades like soft pinks or peach tones that mimic your skin’s natural flush.
Try:
- PIXI On The Glow Blush Juicy Sunkissed pink
- Nudestix Nudies Blush All Over Face Color
- Rare Beauty Soft Pinch Liquid Blush Happy
#3. Subtle Highlighter
We’re not talking about the blinding highlights of past trends. In this era of mindful makeup, a subtle glow is key. Choose a highlighter with a soft shimmer, one that catches the light most delicately, giving you a radiant but not over-the-top finish.
Try:
- Charlotte Tilbury Hollywood Flawless Filter
- Elf halo glow highlighter
- BECCA Shimmering Skin Perfector (Pressed)
#4. Lightweight Lip Tints
Bold lips are beautiful, but for a demure, thoughtful look, lip tints or balms with a wash of color are perfect. These products offer hydration and just enough pigment to enhance your lips’ natural color without feeling heavy. Look for tints in soft rose, mauve, or nude tones that blend seamlessly with your natural lip color. Pair it with a good lip liner and it completes the look.
Try:
- Dior Addict Lip Glow
- FENTY BEAUTY Trace’D Out Pencil Lip Liner
- Clarins Natural Lip Perfector
- Huda Beauty Lip Contour 2.0
#5. Feathered Brow Gel
Well-groomed, natural-looking brows are essential for this trend. Rather than overdrawn or highly sculpted brows, the goal is soft, feathered arches that enhance your face without drawing too much attention. A tinted or clear brow gel can help achieve that effortlessly polished look.
Try:
#6. Eyeliners
Neutral tones like soft browns, taupes, and dusty pinks are your best friend for this look. The idea is to subtly enhance your eyes with shades that create dimension without overpowering your natural beauty. Choose eyeliners in shades like black, brown, or grey for a very sophisticated, muted, yet glamorous look.
Try:
- Maybelline New York Line Tattoo High Impact Liner
- Too Faced Better Than Sex Waterproof Liquid Eyeliner Chocolate
#7. Brown or Clear Mascara
Black mascara is often a staple, but a softer brown mascara or even clear mascara can work wonders for a demure look. It defines your lashes without being too bold, offering a subtle lift that opens up your eyes. Perfect for day-to-day wear, it keeps the focus on you, not just your lashes.
Try:
- Maybelline New York Lash Sensational Sky-High Mascara
- L’Oreal Paris Voluminous Panorama Waterproof Mascara
#8. Dewy Setting Spray
To lock in that fresh, mindful glow, a setting spray with a dewy finish is a must. This will keep your makeup in place while adding a radiant touch that helps your skin look hydrated and healthy throughout the day.
Try:
Also Read:
Are you bored of lipsticks? Add these colored tints to your routine
High Shine Lip oils flooding over the makeup industry in 2024!
