The beauty industry is a bustling marketplace teeming with countless brands, each promising flawless skin and stunning looks. While some have captured the limelight, several underrated Indian makeup brands deserve a closer look. These brands have quietly been crafting exceptional products tailored to diverse skin tones, especially Indian skin. Let’s delve into ten such promising brands.
1. Kiro Beauty
Kiro Beauty is making waves amongst Indian makeup brands with its commitment to creating clean, high-performance makeup that complements Indian skin tones. The brand emphasizes using natural ingredients without compromising on quality or performance. Their product range includes foundations, lipsticks, and eyeshadows formulated with skin-friendly ingredients like jojoba oil, apricot oil, and vitamin E. These components enhance the makeup’s longevity and nourish the skin. Kiro Beauty has carved a niche with its minimalist approach to skincare-infused makeup.
2. Typsy Beauty
Typsy Beauty is a brand that celebrates bold, vibrant colors, perfect for those who love to experiment with their look. The brand’s lipsticks and magical dust eyeshadows are particularly noteworthy for their pigmentation and staying power. Typsy Beauty focuses on creating formulations that are lightweight yet long-lasting, a crucial aspect considering the humid and hot Indian climate. Their products often contain hydrating ingredients like Rosehip & Jojoba Oil, Shea Butter, and Peach Extract for more hydration and collagen boost. Their eyeshadows are highly pigmented and blend effortlessly, while their liquid lipsticks offer a comfortable matte finish without drying out the lips.
3. Mars Cosmetics
Mars Cosmetics is quickly gaining popularity due to its affordable yet high-quality makeup products. The brand offers a wide range of products, from foundations to highlighters, designed to suit Indian skin tones. Their foundations provide full coverage and a matte finish, ideal for India’s prevalent oily skin types. This dual-purpose approach makes their products highly appealing to budget-conscious consumers looking for value and performance. The brand also offers a variety of concealers, powders, and blushes that cater to different skin types and concerns.
4. Insight Cosmetics
Insight Cosmetics offers an extensive range of makeup products that cater to various skin tones and types. Their foundations and concealers are particularly popular, offering excellent coverage and a natural finish. Insight Cosmetics places a strong emphasis on creating non-comedogenic products, which is crucial for acne-prone skin. Their formulations often include ingredients like aloe vera and tea tree oil, known for their soothing and anti-inflammatory properties. This focus on skin-friendly ingredients makes Insight Cosmetics a reliable choice for those with sensitive skin.
5. Praush Beauty
Praush Beauty is a relatively new entrant in the Indian makeup brands category but has quickly established itself as a brand to watch. They focus on creating high-quality, vegan, and cruelty-free makeup products. Praush Beauty’s range includes lipsticks, eyeshadows, and blushes that are richly pigmented and long-lasting. Their formulations often incorporate natural oils and botanical extracts, which help in maintaining the skin’s hydration and health. The brand’s commitment to ethical beauty and innovative formulations makes it a promising choice for the conscious consumer. Their brushes and eyeshadow palette are a must in my vanity.
6. Moira Cosmetics
Moira Cosmetics is known for its vibrant and diverse range of makeup products that cater to all skin tones. Their eyeshadow palettes, in particular, have garnered attention for their blendable, highly pigmented shades. Moira Cosmetics uses a blend of natural and synthetic ingredients to create products that are both effective and gentle on the skin. Their foundations and concealers offer full coverage without feeling heavy, making them ideal for the Indian climate. Glycerin and squalane, moisturizing agents included in their formulas, prevent the products from drying out the skin. I’ve recently become obsessed with their gel eye pencils and shadow pots.
7. Zygos Beauty
Zygos Beauty is a brand that emphasizes clean beauty and skin health. Their products are free from harmful chemicals and are formulated with natural ingredients. The brand is a newbie in this industry but has gained extreme popularity with its first launch only. Their Reyflective Eyeshadow Palette is a one-of-a-kind in the Indian beauty market and you cannot find a similar formula in Indian makeup brands. They have recently come up with eyelashes with some innovative styles to cater to the needs of all users.
8. Incolor Cosmetics
Incolor Cosmetics is a brand that offers a wide range of affordable makeup products with a focus on quality. Their product range is extensive, catering to different makeup preferences and skill levels. Their eyeshadow palettes are highly pigmented and blendable, while their lipsticks offer a good balance of color and comfort. The brand also offers a variety of face makeup products that suit different skin types and concerns. The brand offers a variety of products, including foundations, lipsticks, and highlighters, all designed to cater to diverse Indian skin tones. Their ombre blushes have my heart.
9. Color Chemistry
Color Chemistry is a brand that prides itself on creating innovative and high-performance makeup products. Their range includes foundations, concealers, and lip products that are designed to meet the specific needs of Indian skin. Color Chemistry’s formulations often include antioxidants and moisturizing agents like canola oil, jojoba oil, shea butter, carnauba wax, etc. which help maintain the skin’s health while providing excellent coverage. Their products are known for their smooth application and long wear time, making them ideal for the Indian climate. The brand also offers interesting lip products, including lip and cheek cryons, lip gloss, lip and cheek tints, lipsticks with unique finishes, and high-pigmented lip liners.
10. Mattlook Cosmetic
Mattlook Cosmetic is a brand that specializes in matte-finish makeup products. Their range includes foundations, concealers, powders, and lipsticks with a matte finish. Their products offer good coverage, long wear, and a velvety texture. The brand also offers a variety of shades to suit different Indian skin tones. Their foundations and powders are particularly popular for their ability to control oil and provide long-lasting coverage. Mattlook Cosmetics uses formulations that include ingredients like kaolin clay and silica, which help in absorbing excess oil and minimizing shine. This makes their products particularly suitable for oily and combination skin types. Their highly pigmented and long-lasting lipsticks and eyeshadows keep makeup fresh all day long.
Also Read:
CRUELTY-FREE MAKEUP BRANDS IN INDIA!
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