Ayurveda beauty, is basically what we call slow beauty, a simpler way to step into clean beauty practices and hoping for sustainability for a larger period. In recent years, the global beauty industry has witnessed a major shift towards organic and ayurvedic beauty products. Consumers becoming increasingly conscious of what they put on their skin. India, with its rich heritage of Ayurveda and traditional beauty rituals, offers a treasure trove of brands that harness the power of natural ingredients. Slow beauty encourages mindfulness and conscientiousness in making small yet meaningful choices. This entails examining the back of product bottles, studying ingredient lists, exploring a brand’s sustainability efforts, minimizing waste, and ensuring proper disposal. Ultimately, it advocates for consuming only what is necessary.
To sustain this practice, we’ve got to identify and switch to nourishing, sustainable products that can help in our slow beauty lifestyle. Beautyspade has shortlisted a few brands that are prioritizing this philosophy to get you started:
1. Forest Essentials:
At the forefront of luxury Ayurveda, Forest Essentials epitomizes elegance and efficacy. This is not a new brand but when we talk about Ayurveda, Forest Essentials is the first that comes to our mind. Their products are crafted using potent botanical extracts, cold-pressed oils, and pure essential oils. From their iconic Soundarya Radiance Cream to the rejuvenating Tejasvi Emulsion, each formulation embodies the essence of Ayurveda while catering to modern skincare needs.
2. Kama Ayurveda:
With a commitment to authenticity and purity, Kama Ayurveda offers a range of products formulated with organic ingredients sourced from sustainable farms. Their acclaimed Kumkumadi Miraculous Beauty Fluid is a blend of saffron, sandalwood, and precious herbs, revered for its skin-brightening properties. Who can forget their Pure Rose Water, it has always been a staple in my vanity. Kama Ayurveda’s holistic approach to skincare resonates with those seeking natural solutions for radiant skin.
3. Dr. Sheth’s:
Founded by India’s first dermatologist Dr. Rekha Sheth, this brand blends science with Ayurveda to create skincare solutions tailored to Indian skin types. From their Aqua-Lock Moisturizer to their Basic Brightening Vitamin C lotion, Dr. Sheth prioritizes skin health while addressing concerns such as pigmentation, acne, and aging. Their products are dermatologically tested and free from harmful chemicals. Dr. Sheth’s Haldi and Hyaluronic acid serum is top on my list right now.
4. Pure Earth:
True to its name, Pure Earth champions purity and sustainability in skincare. Drawing inspiration from traditional Indian remedies, their formulations feature potent botanicals like turmeric, neem, and tulsi. Whether it’s their Detoxifying Face Mask or Clarifying Face Oil, Pure Earth’s products are gentle yet effective, making them suitable for all skin types. Purearth is based in India and Hong Kong and is spreading the goodness of Indian concoctions around the world.
5. Pahadi Local:
Jessica Jayne founded the brand name ‘Pahadi Local‘ while nestled in the lap of the Himalayas. During her time in the hills, she was introduced to Pahadi culture, tradition, and the warmth of the people. Pahadi Local celebrates the pristine beauty of the mountains through its skincare range. Harvesting rare herbs and plants from the Himalayan region, they offer a collection of face oils, serums, mists, and masks enriched with nourishing ingredients like apricot kernel oil and rhododendron extract.
6. Neemli Naturals:
Driven by a commitment to clean beauty, Neemli Naturals formulates skincare solutions using plant-based ingredients and potent botanical extracts. Their range includes everything from gentle cleansers to revitalizing serums, each designed to promote healthy, radiant skin. Hailing from Mumbai, this brand dedicates itself to crafting results-driven products without relying on animal-derived ingredients. Even their hyaluronic acid and squalane are sourced from plants, reflecting their commitment to vegan formulations.
7. Just Herbs:
Inspired by Ayurvedic principles, Just Herbs offers a curated selection of skincare and haircare products infused with potent herbs and botanicals. Whether it’s their Silk Splash Neem-Orange Rehydrant Face Wash or their Kumuda Sacred Lotus Rejuvenating Body Wash, each formulation is crafted to deliver visible results while honoring traditional wisdom. A wholesome clean beauty brand, Just Herbs also does make-up–but we’re partial to their skincare.
8. Sadhev:
Rooted in the ancient wisdom of Ayurveda, Sadhev celebrates the beauty of nature through its luxurious skincare range. Handcrafted in small batches, their products are formulated with potent botanicals, cold-pressed oils, and pure essential oils. Whether it’s their Radiant Glow Face Mask or their Hydrating Hair Cleanser, Sadhev’s offerings exude luxury and efficacy.
9. Soultree:
Combining Ayurveda with modern science, Soultree offers a range of certified natural skincare and haircare products infused with organic ingredients. From their Ayurvedic Kajals to their Nourishing Hair Oil, Soultree harnesses the power of herbs. Amla, brahmi, and bhringraj are some of their ingredients to promote holistic beauty. Their products are cruelty-free and ethically sourced, reflecting their commitment to sustainability.
10. Inde Wild:
Drawing inspiration from India’s diverse landscapes, Inde Wild offers a range of skincare products infused with indigenous ingredients sourced from across the country. A brand with a tagline “Science meets Ayurveda”. One might not anticipate finding turmeric and ashwagandha in a vitamin C serum, yet these ingredients take center stage in the brand’s 15% Vitamin C AM Sunrise Glow Serum. Likewise, their recently launched lip treatment, features pomegranate, rose, and lotus, offering moisturizing properties akin to ghee through a vegan formulation. Inde Wild’s formulations are free from synthetic fragrances and harsh chemicals, making them safe and effective for daily use.
11. 82°E:
82°E, the skincare brand launched by actor Deepika Padukone in November 2022 celebrates the country’s rich botanical heritage through its skincare range. They craft each product with precision and care, harnessing the power of ingredients like moringa, kokum, and lotus seed extract. From their Revitalizing Ashwagandha Face Cream to their Balancing Facial Oil. Embrace Licorice Beam, their latest addition to sun protection with a refreshing sunscreen gel, and more. They thoughtfully combine these ingredients with renowned skincare components like ceramides and bioflavonoids, ensuring clean and effective formulations.
12. Fable and Mane:
Inspired by ancient Indian hair rituals, Fable and Mane offer a range of hair care products infused with potent botanicals and Ayurvedic herbs. Each formulation, whether it’s their HoliRoots™ Hair Oil or their Himalayan Healing Shampoo, nourishes and strengthens hair from root to tip. Fable and Mane’s products are cruelty-free and free from harmful chemicals.
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